Writing

Thinking on fintech, operations, pricing, market entry, and leadership.

CEO & Leadership 8 min

The CEO's first hire. A framework for the highest-leverage decision.

CEO & Leadership 8 min

Board management as an outsider CEO.

CEO & Leadership 10 min

Founder-to-CEO handover without breaking the company. A transition framework.

Market Entry & Geography 10 min

When not to expand internationally. The four conditions that must hold first.

Pricing & Commercial Discipline 9 min

MRR vs custom development revenue. The white-label trap.

Market Entry & Geography 10 min

MENA as an expansion market. When the math works.

BaaS & Fintech Infrastructure 9 min

BaaS vendor evaluation. What the standard checklist misses.

Pricing & Commercial Discipline 9 min

When commercial discipline replaces growth. Rebuilding a fintech P&L without losing clients.

CEO & Leadership 11 min

How to diagnose a broken fintech in 30 days. A five-domain audit.

BaaS & Fintech Infrastructure 7 min

Build vs buy vs partner. The infrastructure decision for licensed fintechs.

CEO & Leadership 8 min

The fractional CEO model. When it works and when it is a red flag.

Market Entry & Geography 8 min

Spain as a fintech base. When the math works.

Pricing & Commercial Discipline 9 min

A discount discipline framework for B2B SaaS.

CEO & Leadership 9 min

The first 90 days as an incoming CEO.

BaaS & Fintech Infrastructure 10 min

White-label BaaS is not core banking. Buying the wrong category is expensive.