Writing

Thinking on fintech, operations, pricing, turnaround, and leadership.

CEO & Leadership 9 min

Five financial-statement signals that a fintech is closer to failure than its founders believe.

CEO & Leadership 7 min

Writing publicly as a sitting CEO.

Market Entry & Geography 10 min

Eight market launches across Europe. The patterns that repeat and the ones that do not.

Market Entry & Geography 8 min

Operating in three languages and three regulatory cultures. What actually changes in execution.

BaaS & Fintech Infrastructure 10 min

The middleware orchestration thesis. Where BaaS is heading by 2028.

Pricing & Commercial Discipline 9 min

Cost restructuring in B2B SaaS. Where the real money is and where founders often do not look.

Operational Turnaround 8 min

The first operational fix in a turnaround. What to stabilise before you touch strategy.

Operational Turnaround 8 min

Reading a startup's true financial state in 48 hours.

CEO & Leadership 8 min

The CEO's first hire. A framework for the highest-leverage decision.

CEO & Leadership 8 min

Board management as an outsider CEO.

CEO & Leadership 10 min

Founder-to-CEO handover without breaking the company. A transition framework.

Market Entry & Geography 10 min

When not to expand internationally. The four conditions that must hold first.

Pricing & Commercial Discipline 9 min

MRR vs custom development revenue. The white-label trap.

Market Entry & Geography 10 min

MENA as an expansion market. When the math works.

BaaS & Fintech Infrastructure 9 min

BaaS vendor evaluation. What the standard checklist misses.

Pricing & Commercial Discipline 9 min

When commercial discipline replaces growth. Rebuilding a fintech P&L without losing clients.

Operational Turnaround 11 min

How to diagnose a broken fintech in 30 days. A five-domain audit.

BaaS & Fintech Infrastructure 7 min

Build vs buy vs partner. The infrastructure decision for licensed fintechs.

CEO & Leadership 8 min

The fractional CEO model. When it works and when it is a red flag.

Market Entry & Geography 8 min

Spain as a fintech base. When the math works.

Pricing & Commercial Discipline 9 min

A discount discipline framework for B2B SaaS.

CEO & Leadership 9 min

The first 90 days as an incoming CEO.

BaaS & Fintech Infrastructure 10 min

White-label BaaS is not core banking. Buying the wrong category is expensive.